Marcus & Millichap

Full marketing management scope.

Highlights

Digital Marketing Management. Business Development. Capital Markets and Finance.

• Serviced $65 million by working closely with Legal and Procurement teams to coordinate urgent processes and contracts including Purchase Agreements, scheduling and facilitating Appraisal and Inspection reports, tracking NDAs, SOWs, and Independent Contractor Agreements.
• Generated $15 million in volume by managing well-positioned campaigns to 750 critical financial partners including investment banking executives, managers at investment firms, private equity investors, and issuers.
• Improved client response rate 45% by overseeing digital growth strategy, employing creative web, email, and social ads, and delivering targeted automation campaigns to nurture leads.
• Managed time-critical processes (legal due diligence and asset acquisition) by working collaboratively with capital partners, purchasers, sellers, attorneys, environmental consultants, escrow and insurance agents to review and procure contracts, permits, organizational documents and other materials governing the subject assets.
• Supported deal-related federal, state, and corporate compliance, while maintaining CRM databases of all key deal participants using Salesforce, SharePoint, and Constant Contact.
• Researched, produced and published over 12 asset-specific financial directive books and content pieces.
• Worked closely with corporate marketing team and agency partners to assist with strategic operations, drive content development, improve SEO, and client journey cycles through humanizing the digital experience.