SAPPHIRE REALTY

Chief Modern Marketer / Brand development.

Highlights

Digital Marketing Management. Brand Development. Real Estate.

• Fostered over $28 million in sales by spearheading modern digital strategies for 50+ key clients while managing corporate communications development, brand positioning, lead and content management, PR, media relations, product launches, digital advertising, marketing collateral, and event marketing.
• Generated over 4,000 leads by developing and overseeing lead data scrubbing techniques in 25+ markets, eliminating the requirement for specialized technical vendors, saving the company over $2,500 each month.
• Moved productivity 35% by working closely with executive teams to strategize and execute business development opportunities like expanding new market verticals, short-term rental (STR) management, and private advisory services.
• Grew sales qualified lead (SQLs) conversions 18% by collaborating with marketing teams to launch, monitor, and optimize landing pages and lead generation campaigns through targeted ad design and content development across Google Search Ads, GMB, YouTube, Facebook, Instagram, and TikTok.
• Created and implemented digital marketing automation processes to improve sales-client engagement while evaluating and improving client experiences through user-generated content (UGC) and social media experiments.
• Increase brand partnerships 40% by authoring market reports, seminars, guides, and coaching programs, while consulting clients and teams on strategic digital marketing functions.
• Provided contract support to over 50 clients and vendor agencies that included invoice and budget management, managing legal demands under tight deadlines, and coordinating transaction processes from execution to close.
• Produced $1.5 million by launching an inbound direct mail campaign for hyper-geographical targets.
• Engaged with executive leadership to introduce new digital guidelines, and advise Global Real Estate partners on market conditions.